The Enigma

 Design thinking is a problem-solving methodology that emphasizes creativity, empathy, and collaboration to identify and resolve complex issues in a user-centered manner. It involves a series of steps that include understanding the problem, exploring possible solutions, prototyping, and testing. In this case, the WIDEBED case study was analyzed using the design thinking process. The 'what is' stage involved understanding the nature of WIDEBED's business, which is to provide budget-friendly temporary accommodations to business travelers. As identified in studies (e.g., Vásquez-Casielles et al., 2020), understanding the problem is a crucial first step towards using the design thinking process effectively. The 'what if' stage was about exploring possible solutions, such as customizing the preferences of each traveler. As suggested by Cvejić and Andrašić (2019), allowing users to personalize their experience can increase engagement and satisfaction. The 'what wow

 Wicked problems are complex and interconnected problems that are difficult to define and require multifaceted solutions. They are prevalent in modern cities and can affect things like transportation, housing, healthcare, and social connectivity (Ghosh, et al., 2020).  One approach to addressing wicked problems is to start by doing user surveys and interviews to better understand the nature of the problem and the needs of people affected by it. Based on this input, it's possible to create user personas that represent the people most impacted by the problem (Buchanan, 1992).  Storyboarding is another tactic that can help illustrate potential solutions to wicked problems. The idea behind storyboarding is to create a visual representation of a solution that can help people better understand how it would work in practice. For example, you could create a storyboard that shows how a ride-sharing app could benefit people who struggle to access public transportation (Lindblom, 1959).  Ulti

 The FEP-KLTSA Business Challenge provided young Kenyan entrepreneurs with an opportunity to showcase their innovation skills and entrepreneurial mindset. In analyzing the case study, the following questions emerge: 1. Why is culture important? Culture plays a crucial role in shaping a company's personality, values, and beliefs. It involves an organization's social landscape, which is often built on shared cultural norms, traditions, and behaviors. An organization that has a strong culture will reflect a cohesive and productive workforce, a culture that can attract the right talent and create a pleasant work environment for the employees. Culture is important in instilling values and driving purpose which ultimately leads to an individual's job satisfaction, commitment, and retention within the firm. 2. Do you think Facebook overpaid for WhatsApp? Why? Facebook's $19 billion acquisition of WhatsApp was seen by some as overpaying for the messaging app. However, it is ess

 The FEP-KLTSA Business Challenge presented a platform for young Kenyan entrepreneurs to showcase their innovative and entrepreneurial skills. The competition was designed to promote entrepreneurship skills amongst youths in the leather industry while emphasizing the importance of risk management. As the case study group evaluates the FEP-KLTSA Business Challenge, the following questions emerge: 1. Can effectuation also be used in companies? Or is it useful only for entrepreneurship? Effectuation focuses on leveraging an entrepreneur's existing resources to create sustainable startups. However, this principle can also be applied to companies, both large and small. Effectuation principles can help companies respond to changes in the market or customer preference by focusing on internal resources and capabilities. By practicing effectuation, companies can identify and capitalize on existing resources to create new opportunities in the market. 2. What is the key difference between eff

 Risk management is an integral aspect of every successful business plan. It is the process of identifying, assessing and prioritizing risks and developing strategies to mitigate the impacts. Good risk management helps organizations to avoid or minimize losses, protect their reputation, and improve decision-making. In this context, the FEP-KLTSA Business Challenge, a case study, highlights the importance of risk management and its tools for entrepreneurs. The FEP-KLTSA Business Challenge was a competition organized by the Faculty of Entrepreneurship and Business at Kenyatta University in partnership with Kenya Leather and Tanneries Association (KLTSA). The challenge aimed at promoting entrepreneurial skills and innovation among Kenyan youths in the leather industry. One of the key aspects of the challenge was risk management. The participants had to develop a business plan that addressed potential risks inherent in the leather industry. The good concept and tools for risk management in

  CHALLENGES  TP075008 How might we  expand Amazon's presence in the entertainment and streaming industry? In the highly competitive streaming landscape, Amazon's Prime Video faces the formidable challenge of carving out a distinct identity and garnering customer loyalty amidst juggernauts like Netflix and Disney+. Navigating the crowded market necessitates a strategic approach to content curation and marketing that not only resonates with evolving consumer preferences but also stands out in the intense competition for viewer attention and subscriptions. Furthermore, the potential for market saturation looms large, underscoring the need for Prime Video to continuously innovate and adapt its offerings to maintain relevance and attract new subscribers in an increasingly crowded streaming arena. 2. SECURITY AND FRAUD PREVENTION TP073377 Account security and fraud prevention have emerged as critical issues for Amazon sellers in recent years, reflecting the broader challenges of ope

  CHALLENGES  TP075008 How might we  expand Amazon's presence in the entertainment and streaming industry? In the highly competitive streaming landscape, Amazon's Prime Video faces the formidable challenge of carving out a distinct identity and garnering customer loyalty amidst juggernauts like Netflix and Disney+. Navigating the crowded market necessitates a strategic approach to content curation and marketing that not only resonates with evolving consumer preferences but also stands out in the intense competition for viewer attention and subscriptions. Furthermore, the potential for market saturation looms large, underscoring the need for Prime Video to continuously innovate and adapt its offerings to maintain relevance and attract new subscribers in an increasingly crowded streaming arena. 2. SECURITY AND FRAUD PREVENTION TP073377 Account security and fraud prevention have emerged as critical issues for Amazon sellers in recent years, reflecting the broader challenges of ope

  MADDALENA TP037733   PRINCE COURT MEDICAL CENTRE This case study explores how the design thinking process can be applied to improve Prince Court Medical Centre,through the lens of "What is," "What if," "What wow," and "What works". What is? Prince Court stands as a private healthcare facility with 277 individual beds, centrally located at the heart of Kuala Lumpur. A world-class facilities, innovative technology, and warm customer service. Their goal is to be the most trusted hospital in Asia.Their mission t o deliver excellent clinical outcomes and outstanding personalised care in a healing environment. What if? What if Prince Court Medical Centre were to partner up with other hospitals, to make deals in order to widen their recognition. Numerous new clients or patients will bring the hospital high recognition from all around Asia. Additionally, they can advertise to spread the word about their company.  What wow? Prince Court Medical Centre

                                                                                  Metropolis problems       According to few studies - readers voiced displeasure about the increasing traffic jams, which they said was making commutes more time-consuming and decreasing productivity. (Owens, 2018).      Others have voiced concerns over damage affecting the air and water - so the next problem identified as pollution to the environment. They indicated a wish to live in a cleaner, healthier environment. (Sustainable Cities Collective, n.d.). For example here is Persona Example. Name is Sarah. Age: 32; Working as a Marketing Manager; Location: A large city's urban area. Background: Sarah daily prioritizes simplicity and effectiveness. However, she often feels stress as a result of her lengthy travel time, difficulty finding reasonably priced property, and concerns about environmental effects of living in a metropolis.  How to solve it correctly?  Intelligent Transportation - Metropolitan

Discuss where the good idea come from. How to generate more good ideas? Ever wondered why some people seem to be overflowing with ideas while others struggle to generate any? The key lies in the process of ideation, which involves transforming concepts into innovations. Ideation involves asking questions, writing down ideas, thinking associatively, and testing them. However, facing resistance is common when introducing new ideas, requiring persistence and resilience from innovators. Generating ideas is just the beginning; implementing them requires perseverance and collaboration. Establishing goals, protecting ideas legally, and fostering a supportive team are essential steps. Continuous improvement is crucial, with ideation being an ongoing process. Ideation, the process of conceiving new concepts, is crucial for innovation. Ideas blossom into innovations when effectively executed, enriching our lives and driving economic growth through job creation.  Here are key techniques to enhanc

How can we effectively tackle the complex challenges faced by urban residents in modern cities? To address the types of wicked problems that people who live in modern cities experience, we can follow a structured approach that involves problem definition, user persona creation, storyboarding, and proposing solutions.   Definition: User Survey and Interviews: By conducting user surveys and interviews, we uncover a variety of problems faced by city residents. These range from the annoyance of dealing with daily traffic jams, made worse by long commutes and limited public transport options, to worries about air pollution caused by congested roads and industrial activities. The rapid growth of cities makes matters worse, leading to fewer green areas, encroachment on wildlife habitats, and increased pressure on infrastructure. Social inequalities, like unequal access to important services and opportunities, also create tensions in communities. Furthermore, poor waste management systems harm

  MADDALENA TP073377 Problems faced by people libing in the city . One of the most significant problems people face in cities is the high cost of living. Housing prices, rent, and the cost of everyday goods and services are often much higher in urban areas than in suburban or rural areas. It can be challenging for people to make ends meet, especially for those on a limited income. Additionally, cities have a lot more traffic than the countryside, which can cause long waiting times and stressful driving conditions. This can impact people's mental health and reduce their productivity. In addition, traffic can also increase air pollution, which can affect their health. Many cities lack green spaces, such as parks and gardens. These are important as they can provide a respite from the hustle and bustle of urban life. This aspect can impact people's mental health and overall well-being, as access to green spaces has been directly linked to reduced stress and improved mood. (Iyer, 20