week 4

 Design thinking is a problem-solving methodology that emphasizes creativity, empathy, and collaboration to identify and resolve complex issues in a user-centered manner. It involves a series of steps that include understanding the problem, exploring possible solutions, prototyping, and testing. In this case, the WIDEBED case study was analyzed using the design thinking process.


The 'what is' stage involved understanding the nature of WIDEBED's business, which is to provide budget-friendly temporary accommodations to business travelers. As identified in studies (e.g., Vásquez-Casielles et al., 2020), understanding the problem is a crucial first step towards using the design thinking process effectively.


The 'what if' stage was about exploring possible solutions, such as customizing the preferences of each traveler. As suggested by Cvejić and Andrašić (2019), allowing users to personalize their experience can increase engagement and satisfaction.


The 'what wow' stage involved identifying innovative solutions that could differentiate WIDEBED from other competitors. Suggested ideas included offering local tours and experiences to complement their accommodation service. As suggested by Brown and Wyatt (2010), design thinking encourages innovation and creativity to identify solutions to complex problems.


The 'what works' stage involved analyzing the feasibility and effectiveness of the solutions identified in the previous stages. In the case of WIDEBED, the following factors were identified: cost-effectiveness, user convenience, sustainable tourism, and their digital platform. As suggested by Vignali et al. (2019), evaluating the impact of potential solutions is essential to identify the most promising ones.


In conclusion, the design thinking process can help entrepreneurs like WIDEBED to identify potential solutions and drive innovation in their business. It emphasizes user-centered solutions, creativity, and collaboration to identify and resolve complex problems.


References:


Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Stanford Social Innovation Review, 8(1), 30-35.


Cvejić, R., & Andrašić, J. (2019). The Application of Design Thinking in Banking. Journal of Central Banking Theory and Practice, 8(2), 25-48.


Vásquez-Casielles, R., Suárez-Vega, R., & Díaz-Díaz, R. (2020). Benefits and limitations of design thinking methodology for innovation: a systematic literature review. Journal of Innovation & Knowledge, 5(4), 254-261.


Vignali, C., Guo, K., Oyana, T. J., & Angelis-Dimakis, A. (2019). Application of design thinking and techniques to collaborative environmental science. Science of the Total Environment, 677, 315-332.

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