GROUP ASSIGNMENT 8

 MADDALENA TP037733

 PRINCE COURT MEDICAL CENTRE

This case study explores how the design thinking process can be applied to improve Prince Court Medical Centre,through the lens of "What is," "What if," "What wow," and "What works".



What is?

Prince Court stands as a private healthcare facility with 277 individual beds, centrally located at the heart of Kuala Lumpur. A world-class facilities, innovative technology, and warm customer service. Their goal is to be the most trusted hospital in Asia.Their mission to deliver excellent clinical outcomes and outstanding personalised care in a healing environment.

What if?

What if Prince Court Medical Centre were to partner up with other hospitals, to make deals in order to widen their recognition. Numerous new clients or patients will bring the hospital high recognition from all around Asia. Additionally, they can advertise to spread the word about their company. 

What wow?
Prince Court Medical Centre has international patients that come from over 140 countries for their world-class service, the latest medical technology and renowned doctors. Prince Court is an ideal destination for medical tourism as they offer solutions from head-to-toe and have over 160 renowned consultants. Their medical care is on par with the best globally, emphasising medical innovation and the best care for patients and their families. 

What Works?
Prince Court Medical Centre puts itself as a high sophisticated centre, with highly qualified doctors and new technologies. Therefore it resembles the price they pay for. They are able to target the audience of middle and upper class. 



ANVAR
Malasya Central Bank

    Current Case study uses Design Thinking Process (DPT) to improve operating of Bank Negara Malaysia in 4 factors voiced down below:

        What is? BNM is the central bank of Malaysia, responsible for overseeing the country's monetary stability, financial system regulation, and economic development.

        What if? what if BNM launch specialized promotion and/or incentives to promote sustainable and environmentally friendly investments. This could include green bonds, loans for renewable energy projects, or incentives for businesses adopting eco-friendly practices.

        What wow? What if BNM launch an AI-powered VA (virtual-assistant) that offers personalized financial advice, predicts user needs, and assists with transactions using natural language. Such VA could be accessible through mobile apps, chatbots, and voice support.

        What works? BNM has played a proactive role in fostering a vibrant fintech ecosystem in Malaysia through initiatives like the Financial Technology Enabler Group (FTEG) and the Regulatory Sandbox. They should continue investing in supporting fintech startups that already works well for Bank. (Bank Negara Malaysia, 2016)

    By applying design thinking, Bank Negara Malaysia can discover new ways to improve its services, better meeting user needs and fostering innovation. This approach involves understanding users, defining problems, brainstorming solutions, and testing ideas. By embracing this methodology, BNM can position itself as a dynamic institution within the financial landscape.


DAMIRA

Revolutionizing Food Delivery: A Design Thinking Approach to GrabFood

This case study  explores how the design thinking process can be applied to enhance the GrabFood food delivery service. It analyzes GrabFood through the lens of "What is," "What if," "What wow," and "What works."



What is?: GrabFood is a convenient food delivery platform serving multiple Southeast Asian countries, linking users to diverse restaurant options for doorstep delivery. With its easy-to-use interface and reliable delivery network, GrabFood has become a top pick for food lovers seeking a variety of culinary experiences.

What if? : What if GrabFood partnered with local farmers and sustainable food producers to offer eco-friendly and organic meal options? This initiative could cater to the growing demand for environmentally conscious choices among users and contribute to sustainable food practices within the community.

What wow ? What if GrabFood implemented a feature that allows users to customize their delivery experience, such as selecting their preferred delivery vehicle (e.g., bicycle, electric scooter, or eco-friendly car) and specifying delivery instructions (e.g., contactless delivery or specific drop-off location)? This personalized approach could enhance user satisfaction by providing greater control and flexibility over the delivery process.

What works?: GrabFood's seamless integration with the existing Grab ecosystem, leveraging the user base and brand recognition, has undoubtedly contributed to its success. The efficient order management system, real-time updates, and user-friendly interface have fostered a positive user experience. Furthermore, attractive promotions, discounts, and continuous improvement based on customer feedback have played a crucial role in fostering customer loyalty and driving sustainable growth.

By applying the principles of design thinking, GrabFood can identify opportunities for improvement and innovate its service to better meet the needs of users. By empathizing with customers, defining clear problems, ideating creative solutions, prototyping, and testing, GrabFood can enhance its offerings and create a more satisfying experience for users.




References:

Talukder, M. B., Kumar, S., & Das, I. R. (2024). Mindful Consumers and New Marketing Strategies for the Restaurant Business: Evidence of Bangladesh. In Social Media Strategies for Tourism Interactivity (pp. 240-260). IGI Global.

https://www.researchgate.net/profile/Mohammad-Talukder-9/publication/379909029_Mindful_Consumers_and_New_Marketing_Strategies_for_the_Restaurant_Business_Evidence_of_Bangladesh/links/66215d17f7d3fc28746ce3f7/Mindful-Consumers-and-New-Marketing-Strategies-for-the-Restaurant-Business-Evidence-of-Bangladesh.pdf

Egeli, N., & Guttormsen, H. (2023). Innovative Sustainable Urban Last Mile: Small Vehicles and Business Models.

https://www.diva-portal.org/smash/get/diva2:1825831/FULLTEXT01.pdf

Chai, R., & Amaral, P. (2022). Is Grab, the Asian Superapp, Leveraging Digital Innovation for Good?. SAGE Publications: SAGE Business Cases Originals.

https://sk.sagepub.com/cases/is-grab-the-asian-superapp-leveraging-digital-innovation-for-good?token=6de6e389-b601-43f0-803d-77c23352886f3ed343533e4dac2e1cc3b561dad28f5c7e00438e1d25397b90085d7ff13fe65c

Buchanan, R. (2019). Systems thinking and design thinking: The search for principles in the world we are making. She Ji: The Journal of Design, Economics, and Innovation, 5(2), 85-104.

https://www.sciencedirect.com/science/article/pii/S2405872618301370

    Bank Negara Malaysia. (2016). Establishment of Financial Technology Enabler Group.     https://www.bnm.gov.my/-/establishment-of-financial-technology-enabler-group

Prince Court (2024). Doctors | Prince Court Medical Centre. (n.d.). Princecourt.com. Retrieved May 12, 2024, from https://princecourt.com/doctors

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