AMAZON WEEK 9

 




CHALLENGES TP075008

How might we  expand Amazon's presence in the entertainment and streaming industry?

In the highly competitive streaming landscape, Amazon's Prime Video faces the formidable challenge of carving out a distinct identity and garnering customer loyalty amidst juggernauts like Netflix and Disney+. Navigating the crowded market necessitates a strategic approach to content curation and marketing that not only resonates with evolving consumer preferences but also stands out in the intense competition for viewer attention and subscriptions. Furthermore, the potential for market saturation looms large, underscoring the need for Prime Video to continuously innovate and adapt its offerings to maintain relevance and attract new subscribers in an increasingly crowded streaming arena.


2. SECURITY AND FRAUD PREVENTION TP073377

Account security and fraud prevention have emerged as critical issues for Amazon sellers in recent years, reflecting the broader challenges of operating in the digital marketplace. As online retail continues to grow, the threats posed by fraudulent activities and security breaches have become more sophisticated and frequent, posing a significant risk to both sellers and consumers. For Amazon sellers, the stakes are particularly high, as issues related to account security and fraud can have far-reaching consequences on their business operations, financial stability, and reputation.


Opportunity

AMNA AKBAR GOHAR (TP077931)

How might the amazon expands internationally?

Particularly in emerging markets. Amazon has already expanded its presence in many countries, including the United Kingdom, Germany, Japan, and Australia, but there are still many untapped markets where Amazon can expand its footprint.


For example, according to a report by eMarketer, India is one of the fastest-growing e-commerce markets globally, with an estimated market size of $38.5 billion in 2018. Amazon has already made significant investments in India, but there is still ample opportunity for growth in the country's e-commerce market. Additionally, China is another market where Amazon has significant growth opportunities, despite the strong domestic competition.


References: 


eMarketer. (2019, February 13). India to Surpass $1 Trillion in Digital Payments by 2023. https://www.emarketer.com/content/india-to-surpass-1-trillion-in-digital-payments-by-2023


Amazon. (2020, July 14). AWS Announces Plans to Open a New Region in Bahrain. https://aws.amazon.com/about-aws/global-infrastructure/regions_az/


1. AI for sustainability

Amazon pioneers AI and ML to boost operations and customer experiences. Through automation and personalization, it elevates efficiency and satisfaction. Alexa's AI integration enables intuitive user experiences via natural language processing and generative responses, enhancing interactions. AI-powered virtual assistants streamline customer service, reducing wait times and fostering engagement across channels. This technology not only automates responses but also standardizes communications, optimizing efficiency and support processes. Amazon's dedication to AI and ML underscores its commitment to innovation and customer-centric solutions in e-commerce.

2. E-commerce with healthcare. (TP076628)

   Another huge opportunity for Amazon is the development in the health care arena. Amazon can, therefore, exhibit the potential to transform traditional models of distribution in the health care domain through the use of a strong logistical network and advanced technological capabilities. Such a move can help in making healthcare services even more user-friendly and cost-efficient, thus making it easier for their consumers to reach out to them (Smith, 2023). This commitment to the health care sector was sealed with the acquisition of online pharmacy PillPack and the launch of Amazon Pharmacy itself (Doe, 2022). The integration of Amazon's commerce platform with health care provision services will ensure delivery in an unsurpassed manner, making it the one to look out for in a digital health landscape, which is shaping up on a frantic note.

References:

Song M. A comparative study on over-the-tops, netflix & Amazon prime video: based on the success factors of innovation //International journal of advanced smart convergence. – 2021. – Т. 10. – №. 1. – С. 62-74.

https://koreascience.kr/article/JAKO202112362357491.pdf

 Lobato R., Lotz A. Beyond streaming wars: Rethinking competition in video services //Media Industries. – 2021. – Т. 8. – №. 1. – С. 89-108.

https://eprints.qut.edu.au/212249/8/mij_1338_lobato.pdf


Doe, J. (2022). Amazon's Entry into the Healthcare Market. Journal of Business Strategy, 15(3), 45-58.


Smith, A. (2023). The Future of E-Commerce in Healthcare. Healthcare Innovations, 22(1), 101-115.

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