The Enigma

 Wicked problems are complex and interconnected problems that are difficult to define and require multifaceted solutions. They are prevalent in modern cities and can affect things like transportation, housing, healthcare, and social connectivity (Ghosh, et al., 2020).  One approach to addressing wicked problems is to start by doing user surveys and interviews to better understand the nature of the problem and the needs of people affected by it. Based on this input, it's possible to create user personas that represent the people most impacted by the problem (Buchanan, 1992).  Storyboarding is another tactic that can help illustrate potential solutions to wicked problems. The idea behind storyboarding is to create a visual representation of a solution that can help people better understand how it would work in practice. For example, you could create a storyboard that shows how a ride-sharing app could benefit people who struggle to access public transportation (Lindblom, 1959).  Ulti

 The FEP-KLTSA Business Challenge provided young Kenyan entrepreneurs with an opportunity to showcase their innovation skills and entrepreneurial mindset. In analyzing the case study, the following questions emerge: 1. Why is culture important? Culture plays a crucial role in shaping a company's personality, values, and beliefs. It involves an organization's social landscape, which is often built on shared cultural norms, traditions, and behaviors. An organization that has a strong culture will reflect a cohesive and productive workforce, a culture that can attract the right talent and create a pleasant work environment for the employees. Culture is important in instilling values and driving purpose which ultimately leads to an individual's job satisfaction, commitment, and retention within the firm. 2. Do you think Facebook overpaid for WhatsApp? Why? Facebook's $19 billion acquisition of WhatsApp was seen by some as overpaying for the messaging app. However, it is ess

 The FEP-KLTSA Business Challenge presented a platform for young Kenyan entrepreneurs to showcase their innovative and entrepreneurial skills. The competition was designed to promote entrepreneurship skills amongst youths in the leather industry while emphasizing the importance of risk management. As the case study group evaluates the FEP-KLTSA Business Challenge, the following questions emerge: 1. Can effectuation also be used in companies? Or is it useful only for entrepreneurship? Effectuation focuses on leveraging an entrepreneur's existing resources to create sustainable startups. However, this principle can also be applied to companies, both large and small. Effectuation principles can help companies respond to changes in the market or customer preference by focusing on internal resources and capabilities. By practicing effectuation, companies can identify and capitalize on existing resources to create new opportunities in the market. 2. What is the key difference between eff

 Risk management is an integral aspect of every successful business plan. It is the process of identifying, assessing and prioritizing risks and developing strategies to mitigate the impacts. Good risk management helps organizations to avoid or minimize losses, protect their reputation, and improve decision-making. In this context, the FEP-KLTSA Business Challenge, a case study, highlights the importance of risk management and its tools for entrepreneurs. The FEP-KLTSA Business Challenge was a competition organized by the Faculty of Entrepreneurship and Business at Kenyatta University in partnership with Kenya Leather and Tanneries Association (KLTSA). The challenge aimed at promoting entrepreneurial skills and innovation among Kenyan youths in the leather industry. One of the key aspects of the challenge was risk management. The participants had to develop a business plan that addressed potential risks inherent in the leather industry. The good concept and tools for risk management in

  CHALLENGES  TP075008 How might we  expand Amazon's presence in the entertainment and streaming industry? In the highly competitive streaming landscape, Amazon's Prime Video faces the formidable challenge of carving out a distinct identity and garnering customer loyalty amidst juggernauts like Netflix and Disney+. Navigating the crowded market necessitates a strategic approach to content curation and marketing that not only resonates with evolving consumer preferences but also stands out in the intense competition for viewer attention and subscriptions. Furthermore, the potential for market saturation looms large, underscoring the need for Prime Video to continuously innovate and adapt its offerings to maintain relevance and attract new subscribers in an increasingly crowded streaming arena. 2. SECURITY AND FRAUD PREVENTION TP073377 Account security and fraud prevention have emerged as critical issues for Amazon sellers in recent years, reflecting the broader challenges of ope

  CHALLENGES  TP075008 How might we  expand Amazon's presence in the entertainment and streaming industry? In the highly competitive streaming landscape, Amazon's Prime Video faces the formidable challenge of carving out a distinct identity and garnering customer loyalty amidst juggernauts like Netflix and Disney+. Navigating the crowded market necessitates a strategic approach to content curation and marketing that not only resonates with evolving consumer preferences but also stands out in the intense competition for viewer attention and subscriptions. Furthermore, the potential for market saturation looms large, underscoring the need for Prime Video to continuously innovate and adapt its offerings to maintain relevance and attract new subscribers in an increasingly crowded streaming arena. 2. SECURITY AND FRAUD PREVENTION TP073377 Account security and fraud prevention have emerged as critical issues for Amazon sellers in recent years, reflecting the broader challenges of ope