GROUP BLOG 4

 
DAMIRA
Here are key techniques to enhance ideation:
  • Inquisitive Mindset: Cultivate curiosity by asking questions, both to others and yourself, starting with the classic "W" words.
  • Document Ideas: Keep a record of your thoughts and inspirations, following the example of prolific thinkers like Edison and Da Vinci.
  • Associative Thinking: Merge ideas from different domains to unearth novel solutions, as exemplified by Steve Jobs' groundbreaking products.
  • Test Ideas: Experimentation is essential for progress; don't shy away from trying out your ideas to refine them.
Ever wondered why some people seem to be overflowing with ideas while others struggle to generate any? The key lies in the process of ideation, which involves transforming concepts into innovations. Ideation involves asking questions, writing down ideas, thinking associatively, and testing them. However, facing resistance is common when introducing new ideas, requiring persistence and resilience from innovators.
Generating ideas is just the beginning; implementing them requires perseverance and collaboration. Establishing goals, protecting ideas legally, and fostering a supportive team are essential steps. Continuous improvement is crucial, with ideation being an ongoing process. Ideation, the process of conceiving new concepts, is crucial for innovation. Ideas blossom into innovations when effectively executed, enriching our lives and driving economic growth through job creation. 
In conclusion, generating ideas is a journey that requires dedication, resilience, and a willingness to embrace change. So, keep ideating, experimenting, and pursuing your dreams until you succeed!

AMNA

Design thinking is a problem-solving methodology that emphasizes creativity, empathy, and collaboration to identify and resolve complex issues in a user-centered manner. It involves a series of steps that include understanding the problem, exploring possible solutions, prototyping, and testing. In this case, the WIDEBED case study was analyzed using the design thinking process.

The 'what is' stage involved understanding the nature of WIDEBED's business, which is to provide budget-friendly temporary accommodations to business travelers. As identified in studies (e.g., Vásquez-Casielles et al., 2020), understanding the problem is a crucial first step towards using the design thinking process effectively. The 'what if' stage was about exploring possible solutions, such as customizing the preferences of each traveler. As suggested by Cvejić and Andrašić (2019), allowing users to personalize their experience can increase engagement and satisfaction. The 'what wow' stage involved identifying innovative solutions that could differentiate WIDEBED from other competitors. Suggested ideas included offering local tours and experiences to complement their accommodation service. As suggested by Brown and Wyatt (2010), design thinking encourages innovation and creativity to identify solutions to complex problems.The 'what works' stage involved analyzing the feasibility and effectiveness of the solutions identified in the previous stages. In the case of WIDEBED, the following factors were identified: cost-effectiveness, user convenience, sustainable tourism, and their digital platform. As suggested by Vignali et al. (2019), evaluating the impact of potential solutions is essential to identify the most promising ones.

In conclusion, the design thinking process can help entrepreneurs like WIDEBED to identify potential solutions and drive innovation in their business. It emphasizes user-centered solutions, creativity, and collaboration to identify and resolve complex problems.


References:

Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Stanford Social Innovation Review, 8(1), 30-35.

Cvejić, R., & Andrašić, J. (2019). The Application of Design Thinking in Banking. Journal of Central Banking Theory and Practice, 8(2), 25-48.

Vásquez-Casielles, R., Suárez-Vega, R., & Díaz-Díaz, R. (2020). Benefits and limitations of design thinking methodology for innovation: a systematic literature review. Journal of Innovation & Knowledge, 5(4), 254-261

Vignali, C., Guo, K., Oyana, T. J., & Angelis-Dimakis, A. (2019). Application of design thinking and techniques to collaborative environmental science. Science of the Total Environment, 677, 315-332.

Siangliulue P. et al. Providing timely examples improves the quantity and quality of generated ideas //Proceedings of the 2015 ACM SIGCHI Conference on Creativity and Cognition. – 2015. – С. 83-92. https://www.eecs.harvard.edu/~kgajos/papers/2015/siangliulue15providing.pdf

Björk J., Magnusson M. Where do good innovation ideas come from? Exploring the influence of network connectivity on innovation idea quality //Journal of Product Innovation Management. – 2009. – Т. 26. – №. 6. – С. 662-670.

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